Pollster John Horvick explores the challenges and opportunities for Democrats and Republicans in 2022 | EP 55

John Horvick is one of the top pollsters in the state of Oregon. If there's anyone with their finger on the pulse of public opinion in Oregon, it's John. He is a Senior Vice President for DHM Research (where he's worked for over a decade), a nonpartisan polling firm that works for government agencies, media companies, and nonprofits across the state. His personal Twitter account, @Horvick, is highly recommended for those interested in the intersection of Oregon politics and public opinion research. This episode is a must-listen for those engaged in the campaign world. In this episode, we talk about John's personal background and some of the basics of polling (e.g. what are some of the indicators to look for to determine if a poll is reliable?).

Then we then talk about how voters are feeling and what they're thinking about as we head into the 2022 election. We cover the nature of a three-person race for governor (Democrat vs. Republican vs. Betsy Johnson), how we should think about the largest bloc of voters in Oregon (non-affiliated voters or NAVs), and the challenges/opportunities for both parties in the current political landscape. It's a fascinating and revealing conversation that will help you think about the upcoming election.